Seo Glossary

200+ SEO Glossary You Need to Know

301: Move Permanently

The HyperText Transfer Protocol (HTTP) 301 Moved Permanently redirect status response code indicates that the resource requested has been definitively moved to the URL given by the Location headers. A browser redirects to this page and search engines update their links to the resource (in ‘SEO-speak’, it is said that the ‘link-juice’ is sent to the new URL).

Even if the specification requires the method (and the body) not to be altered when the redirection is performed, not all user-agents align with it – you can still find this type of bugged software out there. It is therefore recommended to use the 301 code only as a response for GET or HEAD methods and to use the 308 Permanent Redirect for POST methods instead, as the method change is explicitly prohibited with this status.

400: Bad Request

The HyperText Transfer Protocol (HTTP) 400 Bad Request response status code indicates that the server cannot or will not process the request due to something that is perceived to be a client error (e.g., malformed request syntax, invalid request message framing, or deceptive request routing).

404: Not Found

The HTTP 404 Not Found client error response code indicates that the server can’t find the requested resource. Links which lead to a 404 page are often called broken or dead links, and can be subject to link rot.

A 404 status code does not indicate whether the resource is temporarily or permanently missing. But if a resource is permanently removed, a 410 (Gone) should be used instead of a 404 status.

410: Gone

The HyperText Transfer Protocol (HTTP) 410 Gone client error response code indicates that access to the target resource is no longer available at the origin server and that this condition is likely to be permanent.

If you don’t know whether this condition is temporary or permanent, a 404 status code should be used instead.

Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Algorithm

In mathematics and computer science, an algorithm (/ˈælɡərɪðəm/ (About this soundlisten)) is a finite sequence of well-defined, computer-implementable instructions, typically to solve a class of problems or to perform a computation. Algorithms are unambiguous specifications for performing calculation, data processing, automated reasoning, and other tasks.

As mentioned previously, the Google algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEOSEO essentially is a way to tell Google that a website or web page is about a particular topic.

Alt text/Alt Tag/Text Attribute

Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.

An alt tag, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store’s search engine rankings.

In computing, text attributes (in the sense of attributes of a text) are some data associated with particular chunks of text, except of its characters itself. Say, something more than a plain text.

Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Anchor text

Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined, such as this link to the homepage.

Code sample

<a href="http://www.example.com">Example Anchor Text</a>

Authority site

An authority site is a very high quality website that is respected by knowledgeable people in its industry. It is a website that has content on it that is so good and makes the site so useful that people are actually glad they landed on it and want to share it with their friends.

Auctions Domains

Domain auctions are a great way to score (or sell, if that’s your intention) previously-owned domain names in the global marketplace.

Because thousands of domain names are purchased and dropped(or deregistered), on a daily basis, the pool of names available for resale swells and contracts almost constantly.

Depending on the site they choose, sellers will generally be charged a listing fee (and possibly a sales commission). They can list their domain names and choose from various pricing options, including setting a reserve (ie, a minimum acceptable amount for sale, invisible to bidders), minimum offer (the absolute minimum price a buyer must submit in order to bid), and more.

On the other side of the equation, some sites, such as NameJet, offer buyers interested in making high-value purchases a bidder verification service in order to review their eligibility and allow them to secure high-dollar bidding privileges.

Backlinks

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

Bing

Bing.com is another search engine owned and operated by Microsoft.

Black Hat seo

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

Blog

A blog is an online diary or journal located on a website. The content of a blog typically includes text, pictures, videos, animated GIFs and even scans from old physical offline diaries or journals and other hard copy documents. Since a blog can exist merely for personal use, sharing information with an exclusive group or to engage the public, a blog owner can set their blog for private or public access.

Bookmark

In the context of the World Wide Web, a bookmark is a Uniform Resource Identifier (URI) that is stored for later retrieval in any of various storage formats. All modern web browsers include bookmark features. Bookmarks are called favorites or Internet shortcuts in Internet Explorer, and by virtue of that browser’s large market share, these terms have been synonymous with bookmark since the first browser war. Bookmarks are normally accessed through a menu in the user’s web browser, and folders are commonly used for organization. In addition to bookmarking methods within most browsers, many external applications offer bookmark management.

Bounce Rate

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session. Learn more about how session duration is calculated.

Broken Links

Broken links are links that don’t work. Some of the reasons why links don’t work include: A website is no longer available. A webpage was moved without a redirect being added. The URL structure of a website was changed.

Branded anchor text

Cache

The performance of web sites and applications can be significantly improved by reusing previously fetched resources. Web caches reduce latency and network traffic and thus lessen the time needed to display a representation of a resource. By making use of HTTP caching, Web sites become more responsive.

Canonical Link / Tag

A canonical URL lets you tell search engines that certain similar URLs are actually the same. Sometimes you have products or content that can be found on multiple URLs — or even multiple websites, but by using canonical URLs (HTML link tags with the attribute rel=canonical), you can have these on your site without harming your rankings.

Call to Action (CTA)

Call to action is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.

Click Bait

Clickbait is a form of false advertisement which uses hyperlink text or a thumbnail link that is designed to attract attention and entice users to follow that link and read, view, or listen to the linked piece of online content, with a defining characteristic of being deceptive, typically sensationalized or misleading. A “teaser” aims to exploit the “curiosity gap”, providing just enough information to make readers of news websites curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Click-bait headlines add an element of dishonesty, using enticements that do not accurately reflect the content being delivered. The “-bait” part of the term is used in analogy to fishing, where a hook is disguised by an enticement (bait), presenting the impression to the fish that it is a desirable thing to swallow.

Cloaking

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.

Content

Content is “something that is to be expressed through some medium, as speech, writing or any of various arts”.

Content Management Systemt – CMS

A content management system (CMS) is a software application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management (ECM) and web content management (WCM).

ECM typically supports multiple users in a collaborative environment by integrating document management, digital asset management and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps and programme code that display content and interact with the user. ECM typically includes a WCM function.

Conversion

Conversion is often associated with a sale, but in online marketing, defining conversion just by that is too narrow-minded. Conversion, the way we define it, happens every time a visitor completes a desired action on your website. That could be a click-through to the next page if that is your main goal on a certain page. It could be the subscription to a newsletter. And it could be a visitor buying your product. In short: conversion happens when someone completes the action you want them to complete.

Converion Rate

If 100 persons visit your page, and 10 of them subscribe to your newsletter, your conversion rate is 10%. The conversion rate is also a number you’ll find in Google Analytics, for instance:

Conversion rate is used to monitor the conversion on a web page, depending on the thing you want to monitor.

Cookie

An HTTP cookie (web cookie, browser cookie) is a small piece of data that a server sends to the user’s web browser. The browser may store it and send it back with the next request to the same server. Typically, it’s used to tell if two requests came from the same browser — keeping a user logged-in, for example. It remembers stateful information for the stateless HTTP protocol.

Cookies are mainly used for three purposes:

Session management
Logins, shopping carts, game scores, or anything else the server should remember
Personalization
User preferences, themes, and other settings
Tracking
Recording and analyzing user behavior

Cost Per Click – CPC

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply “max. CPC” – that’s the highest amount that you’re willing to pay for a click on your ad (unless you’re setting bid adjustments, or using Enhanced CPC).

Cost per Thousand – CPM

Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad

Crawler

A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing.

Crawl

Crawling in SEO is the acquisition of data about a website.

Crawling is a process by which search engines crawler/ spiders/bots scan a website and collect details about each page: titles, images, keywords, other linked pages, etc. It also discovers updated content on the web, such as new sites or pages, changes to existing sites, and dead links.

Cascading Style Sheets (CSS)

Cascading Style Sheets is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript

Content spinning – Spin Content

Content spinning is all about using a robot (software) to rewrite your article enough that another robot (Google) will think it’s a different article. It does this hundreds of times within minutes. The “new” content can be submitted to hundreds of blogs, usually with an SEO benefit in mind.

This automatic “rewriting” really just replaces words and phrases with synonyms and sometimes changes sentence structure

CopyWriting

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Citation

A “citation” is the way you tell your readers that certain material in your work came from another source. It also gives your readers the information necessary to find that source again, including: information about the author.

CPA (Cost per action)

Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model, referring to a specified action – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)

Cpanel

cPanel is the web hosting control panel, or software that facilites the management of a web hosting server, developed by cPanel, LLC, an American corporation. The software provides a graphical interface and automation tools designed to simplify the process of hosting a web site to the website owner or the “end user”.

Deep Link

In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website (e.g. “http://example.com/path/page”), rather than the website’s home page (e.g., “http://example.com”).

Dedicated Server

A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone else

Directory

In computing, a directory is a file system cataloging structure which contains references to other computer files, and possibly other directories. On many computers, directories are known as folders, or drawers, analogous to a workbench or the traditional office filing cabinet.

Similar to the yellow pages in a phone book, a search directory is a categorized online index of websites. Unlike search engines, which use web crawlers to visit websites and collect data for indexation, search directories are populated through processes of application and approval.

Disavow Backlinks

If you have a manual action against your site for unnatural links to your site, or if you think you’re about to get such a manual action (because of paid links or other link schemes that violate our quality guidelines), you should try to remove those links from the other site. If you can’t get these links removed, then you should disavow those links to your website.

Domain name

A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes

DA – Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). … Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score.

DR – Domain Rating

Domain Rating is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile (in terms of its size and quality). DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest.

Duplicate content

Duplicate content is content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) – so, if the same content appears at more than one web address, you’ve got duplicate content.

E-commerce site 

E-Commerce, also known as e-Business, or electronic business, is simply the sale and purchase of services and goods over an electronic medium, like the Internet. It also involves electronically transferring data and funds between two or more parties. Simply put, it is online shopping as we commonly know it.

E-commerce site are mean 

External Links

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman’s terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

EMD (Exact Match Domain)

An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website.

FootPrint

A SEO footprint is the imprint you leave on the internet that can be used to trace your activity through various sites. It can be used to locate multiple accounts and multiple sites you own. If you’re an SEO tech, this is important. A footprint is an obvious sign of search engine manipulation and can be used to by Google or competition to rip apart your network.

Fiverr

This is a popular website that can be helpful for freelancers. Know something about digital animation? You can work for someone who doesn’t have these skills to pick up some extra cash. Even better, you can offer to compile web research for someone for fast cash. The only caveat: You probably aren’t going to get rich quickly by taking on these jobs. The website’s tagline is, “Freelance services for the lean entrepreneur,” and its name comes from the fact that many people work for $5 per task (yes, you can ask for more). With that said, if you get a lot of gigs, you can get paid a significant sum in the long term.

Google

Google Search, also referred to as Google Web Search or simply Google, is a web search engine developed by Google. It is the most used search engine on the World Wide Web across all platforms, with 92.62% market share as of June 2019, handling more than 5.4 billion searches each day.

Google My Business

One of the vital tools to help grow businesses online presence is Google My Business. When setup, it allows a business to show in their local area with ease, transforming the process that customers now take in finding the information, product or service they require.

GSA

 

Grey Hat SEO

Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. Think of it like legal highs.

HTML

HTML (HyperText Markup Language) is the most basic building block of the Web. It defines the meaning and structure of web content. Other technologies besides HTML are generally used to describe a web page’s appearance/presentation (CSS) or functionality/behavior (JavaScript).

“Hypertext” refers to links that connect web pages to one another, either within a single website or between websites. Links are a fundamental aspect of the Web. By uploading content to the Internet and linking it to pages created by other people, you become an active participant in the World Wide Web.

Headings

HTML defines six levels of headings. A heading element implies all the font changes, paragraph breaks before and after, and any white space necessary to render the heading. The heading elements are H1, H2, H3, H4, H5, and H6 with H1 being the highest (or most important) level and H6 the least

Hidden text

Hidden text is computer text that is displayed in such a way as to be invisible or unreadable. Hidden text is most commonly achieved by setting the font colour to the same colour as the background, rendering the text invisible unless the user highlights it. Hidden text can serve several purposes.

Hosting

A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. … If you do not have a domain, the hosting companies will help you purchase one.

Impressions

A number of impressions are a number of times that an advertisement has been shown (through Google AdWords or other forms of PPC advertising) or a web page has been listed on a SERP (Search Engine Results Page, in the case of search engine optimization).

Inbound Link

An inbound link is a link coming from another site to your own website. “Inbound” is generally used by the person receiving the link.

Outbound links are links from your website to another website. The link to Dharmesh’s blog we talked about earlier is an outbound link on HubSpot’s blog, and an inbound link on Dharmesh’s blog.

Index

Index. An index is another name for the database used by a search engine. Indexes contain the information on all the websites that Google (or any other search engine) was able to find. If a website is not in a search engine’s index, users will not be able to find it.

Internal Link

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either “external” or “internal” depending on their target or destination.

Keyword

Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms.

Keyword density

When calculating the density of a keyword phrase, the formula would be, where Nwp is the number of words in the phrase. So, for example, for a four-hundred word page about search engine optimization where “search engine optimization” is used four times, the keyword phrase density is (4*3/400)*100 or 3 percent.

Keyword Research

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

Keyword spam

Keyword Stuffing

“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

Landing page

landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page.

Link

Link. A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every webpage and provide a simple means of navigating between pages on the web. Links can be attached to text, images, or other HTML elements.

Link bait

Link Bait (also called “linkbait”) is the process of creating content designed to attract backlinks. Common types of Link Bait content include controversial content, data, guides and newsworthy pieces.

Link building

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.

Link Farm

On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group. In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a web search engine (sometimes called spamdexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing.

Search engines require ways to confirm page relevancy. A known method is to examine for one-way links coming directly from relevant websites. The process of building links should not be confused with being listed on link farms, as the latter requires reciprocal return links, which often renders the overall backlink advantage useless. This is due to oscillation, causing confusion over which is the vendor site and which is the promoting site.

Link Juice

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

Long Tail Keyword

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

Meta description

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

Meta Tags

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.

Meta keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. … The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your pages.

Money site

Music

Natural link

A natural link is one that occurs organically (not easily seen as being placed by your company).

Natural links don’t:

  • Have tracking parameters.
  • Exist within sponsored or paid content.
  • Redirect through JavaScripts or monetization tools.

A natural link exists as a reference to a piece of content, website, or source.

No follow

Nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link’s target in the search engine’s index.

Noindex

NOINDEX. The noindex directive is an often used value in a meta tag that can be added to the HTML source code of a webpage to suggest to search engines (most notably Google) to not include that particular page in its list of search results.

Off page seo 

Offpage SEO” (also called “offsite SEO“) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

On page seo 

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Outbound Link

Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links.

PA (Page Authority)

Page Rank

PageRank is an algorithm used by Google Search to rank web pages in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.

PBN (Private blog network)

You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to a link wheel or link pyramid, as it involves several different websites all linking to one another or to one central website.

Panda

Panda is the official name of a Google algorithm update developed to reduce the prevalence of low-quality, thin content in the search results, and to reward unique, compelling content.

At the time Panda launched, user complaints about the increasing influence of “content farms” were growing rampant.

Google’s Panda algorithm assigns pages a quality classification, used internally and modeled after human quality ratings, that is incorporated as a ranking factor.

Websites that recover from the impact of Panda do so by revamping pages with low-quality content, adding new high-quality content, eliminating filler words and above the fold ads, and in general improving the user experience as it relates to content.

Penalties

A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Penguin

What Is The Google Penguin Update? Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Research tools

RSS Feed

RSS is a type of web feed which allows users and applications to access updates to websites in a standardized, computer-readable format. These feeds can, for example, allow a user to keep track of many different websites in a single news aggregator.

Reciprocal Link

reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other’s site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites.

Sandbox

sandbox is a testing environment that isolates untested code changes and outright experimentation from the production environment or repository, in the context of software development including Web development and revision control.

SERPs (Search engine result page )

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.

SEO

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

Sitemap

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site.

Spider

SEO Spider Tool. The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key elements to analyse and audit technical and onsite SEO. Download for free, or purchase a licence for additional advanced features.

Traffic

Search engine traffic refers to the visitors who arrive at a website by clicking search results leading to that particular website. Using a Web analytics program, a website’s overall search engine traffic can be segmented to show the percentage of search engine traffic for individual Web pages or site sections.

Trust rank

TrustRank is an algorithm that conducts link analysis to separate useful webpages from SPAM and helps search engine rank pages in SERPs (Search Engine Results Pages). It is semi-automated process which means that it needs some human assistance in order to function properly. Search engines have many different algorithms and ranking factors that they use when measuring the quality of webpages. TrustRank is one of them.

Because manual review of the Internet is impractical and very expensive, TrustRank was introduced in order to help achieve this task much faster and cheaper. It was first introduced by researchers Zoltan Gyongyi and Hector Garcia-Molina of Stanford University and Jan Pedersen of Yahoo! in their paper “Combating Web Spam with TrustRank” in 2004. Today, this algorithm is a part of major web search engines like Yahoo! and Google

Web 2.0

Web 2.0 (also known as Participative (or Participatory) and Social Web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatible with other products, systems, and devices) for end users.

White Hat SEO

The term “white hat SEO” refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google.

White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.

WordPress

WordPress (WordPress.org) is a content management system (CMS) based on PHP and MySQL that is usually used with the MySQL or MariaDB database servers but can also use the SQLite database engine. Features include a plugin architecture and a template system, referred to inside WordPress as Themes. WordPress is most associated with blogging (its original purpose when first created) but has evolved to support other types of web content including more traditional mailing lists and forums, media galleries, membership sites, learning management systems (LMS) and online stores.

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