In the online world, there’s a big difference between privacy and anonymity.
Privacy is when nobody can see what you’re doing online – but they can see who you are. Privacy relates to content. This might be the encrypted messages you send, the things you buy, or the files you save in the cloud.
Anonymity is when nobody knows who you are, but others may see what you’re doing. This could involve using a VPN to access the internet, or even using the dark web to make illicit purchases.
For most businesses, it’s privacy that matters. And your customers’ privacy is up to you to protect. Are you careful to only collect the data you need to do business with them? And are you taking strong precautions to keep that information safe?
My team can help you identify the best ways to protect both your and your customers’ privacy. Just give us a call and we’ll answer all your questions.